Your sales may have flattened, the company may have changed its focus, or your brand may no longer inspire your customers. Whatever the reason, one thing is for certain: you’re unhappy with your company logo, and you want it fixed. Here are 5 questions to ask when deciding whether your company needs to hire a logo designer.1. Does your logo express your corporate identity? If your logo fails to express the central idea of your company, it is probably out of touch with your business. A script typeface is inappropriate for car repair shops, for example.2. Is your logo functional? Your logo should integrate with any context. It must be legible both large and small on materials ranging from paper to cloth. “Spot colors” should be used to avoid mixing inks at the print shop. There should be no shading, complex images, or photographs, which are difficult to reproduce.3. Is your logo unique? Your logo should be different than those of competitors. Don’t confuse your customers with a copycat logo.4. Does your logo follow good design principles? Professional designers talk about elements of design such as space, form, color, consistency, and clarity. You should look for a unifying structure. The lines, shapes, and spacing should create unity. Balance, weight, and positioning should direct your eye across the logo and affect how you understand it.5. How can you improve your logo? At a glance, your logo should feel right. If not, take it to a professional designer or hire an online logo design service. Your custom logo should be cohesive, unique, and functional while expressing your company’s unique identity. Use it well, and it will become the cornerstone of your branding.

Branding is the best intangible asset that any business can have, and you will have better chances of acquiring effective and powerful branding with – of course – a professional brand marketing agency.Branding is a unique asset that has the following key characteristics.Exclusive: It makes your customers feel apart – in a good way – from other people. At the same time, it also means being a part of a group they enjoy a lot in common with. Branding resonates with the lifestyle choices your customers make or the choices you want them to make.
All-encompassing: It’s all or nothing with branding. It will color every part of your business, from your mission-vision statement and all the way to the first words your customer service agents say to callers.
Evolving: Sometimes, even the core message of branding has to change. Branding must always be a reflection of market trends and as such must evolve as often as necessary.
Image-conscious: The truth about branding is that it what it implies might not always be totally applicable to what you offer now, or in the future. What’s critical to remember here is that branding is all about concocting a desirable image for your business. It’s up to you – and your brand specialist – to determine how you want that image to be, though.With the help of a brand marketing agency, your business will be able to create its own culture – one where your rules are the only ones that matter.You don’t need to justify the pricing.People don’t blink an eye when they’re charged thousands of dollars for brand-name cars. But they will definitely protest if, say, a lower class car is priced in the same range as a branded one, even if it exceeds in the feature and benefits it provides. With effective branding, you can be sure that people won’t protest about your price tags. Instead, they’ll just do what they can to be able to afford your products or services.You can take more risks.Creating a brand for your business is a risk in itself, but it’s a risk worth taking. More to the point, it’s a risk that will – if it pays off – let you take even more risks. You can afford to invest in unheard-of innovations for your products and services. You can expand to new markets even if the economy is still in recession. You can do all sorts of things that your competition won’t even dream of considering simply because you can afford to do so. If you fail, it won’t hurt your market share or even your profit margins that much.Your reputation precedes you.When you enter a new market, the name you have created for yourself will already ensure that you will enjoy a warm welcome. You get to enter the market with a big splash because people already know about what you represent – even if they have not actually used your products or services just yet.As you can see, the benefits of branding can indeed transform your business. A professional brand marketing agency can help you achieve get to your branding goals with ease.

Brand in style with branded keyrings. The keyring is a smart accessory and fortunately for businesses that want to advertise for very little money, it gives you just enough surface area to display your business name and logo. The keyring is a diminutive accessory but its big on class, and for a classy way to brand your business name and logo – you shouldn’t go any further than branded keyrings.There is much demand at the moment for merchandise that discreetly displays your business name and logo because discreet advertising is in itself a display of class. Pens are discreet and businesses display their business name and logo on pens. But pens have a throwaway functionality that only serves your business to a point. Have your business name and logo branded on something that is with people at all times; that fits securely in one’s pocket; that stays with someone for years. Brand your business name and logo on a keyring.The classy look engraved keyrings give to your business name and logo is something that impresses people. Engraved keyrings, despite the extra expense of the particular type of branding involved, are rising in popularity because keyrings stay with people where ever they go and engraved logos and names stay always. An engraving cannot be rubbed off.For those who want to simply have their business name and logo on a keyring without the extra effort and expense of engraving, stylish keyrings can now be purchased to display your business name and logo. Genuine materials as well as recycled materials are being used to advertise business names and logos on promotional keyrings. Leather and metal for those who want their logo and name embossed, plastic and recycled materials for the budget or environment conscious.Branded Keyrings are small, smart and classy and they can also be used as gift items for those holding a corporate event or just wishing to raise staff morale. Keyrings are popular corporate gifts because they communicate class to those who use them. Especially if they’re designed along the lines of new and innovative trade standards for excellence in workmanship – which is its own endorsement – because product excellence means your business name and logo is associated with general excellence if your business name and logo is branded on a keyring.It’s time to go that next step further. You’ve had the good sense to promote your business name and logo on pens and clothing. Class up your commercial image by branding your business name and logo on a keyring. You won’t be sorry for the extra little expense when you think that every time they’re using their keys to open the car or the front door, they’re seeing your trademark: the thing that distinguishes your business from all the others.The latest designs in fashionable keyrings are obtainable from businesses that sell promotional products right now and you are more than able to benefit from the newest innovations in product promotion by getting your name and logo on to pens, clothing and of course, keyrings.